300 × 250 px
Medium Rectangle
A widely used rectangle format for content and sidebar placements.
Banner sizes & formats
The most important standard banner formats at a glance.
300 × 250, 728 × 90 and 160 × 600 are more than technical dimensions. Each geometry creates a different visual problem. We plan campaigns so the idea, motion and message remain clear across every required size.
Classic display standards
Rectangle, Leaderboard, Skyscraper & more.
These sizes are established fixed display formats. Which ones you actually need depends on your media plan, publisher inventory and platform.
336 × 280 px
Large Rectangle
A larger rectangle with more room for visual hierarchy.
728 × 90 px
Leaderboard
A wide horizontal format often used in page headers or between content sections.
970 × 90 px
Large Leaderboard
A wide desktop format for high-visibility horizontal placements.
970 × 250 px
Billboard
A large premium format with space for storytelling and motion.
160 × 600 px
Wide Skyscraper
A classic tall format for side placements.
300 × 600 px
Half Page
A large portrait format with strong visibility and room for motion.
320 × 50 px
Mobile Banner
A compact mobile banner for narrow smartphone placements.
320 × 100 px
Large Mobile Banner
A taller mobile format with more room for message and branding.
Additional fixed formats
Not every campaign needs every size.
There are many fixed dimensions beyond the core formats. We do not simply accept a long list; we align the set with the media plan and actual delivery environment.
Banner468 × 60 px
Skyscraper120 × 600 px
Square250 × 250 px
Small Square200 × 200 px
Vertical Rectangle240 × 400 px
Top Banner930 × 180 px
Panorama980 × 120 px
Responsive Display
Fixed banner sizes are not the same as responsive ads.
Responsive display ads are assembled by the platform from individual assets such as landscape and square images, logos and copy. For these campaigns, we therefore produce assets by aspect ratio and platform specification instead of forcing them into a fixed banner set.
1.91 : 1Landscape
1 : 1Square
9 : 16Vertical / Social
HTML5 & technical specifications
Dimensions are only half the specification.
File size, duration, click logic, allowed libraries, backup assets and naming can vary by publisher or platform. We check the target environment before final production.
Typical QA checks
- Pixel dimensions and aspect ratio
- File and ZIP size
- Animation duration and loop behaviour
- clickTag / exit logic
- Fallback or backup creative
- Publisher or platform specification
Format adaptation
One master creative. The right set for your campaign.
Already know the required sizes? Send us the list. If not, we can structure the set from your media plan and target platforms.