Social Ads
Static, animated and video creatives for paid social and social campaigns.
Social creatives need a different image and copy logic from classic display banners. Feed, Story and vertical video formats are therefore adapted deliberately rather than simply cropped.
What production can include.
The exact scope depends on the brief and delivery environment. We usually structure production into clear, reviewable work packages.
- Feed and Story assets
- Static and animated variants
- Video cut-downs
- Platform adaptation
Typical applications.
Paid social campaigns
Launch and promotional communication
Retargeting creatives
Variants for different audiences
What should be clarified early.
- Respect safe areas for UI overlays
- Plan subtitles for video creatives
- Design portrait formats separately
- Reduce copy by placement
From master creative to complete format set.
Design, motion and technology are planned together. This lets us account for extreme aspect ratios and variants early rather than merely shrinking or stretching files at the end.
Typical workflow
- Briefing and technical requirements
- Creative concept or master review
- Design and production
- Format adaptation and variants
- QA and final delivery
Questions about Social Ads.
Which social formats do you produce?
Typical deliverables include square, landscape and portrait assets, Stories and short-form video. The exact list follows the campaign and platform.
Are display creatives simply resized for social?
Not by default. A strong social set keeps the campaign idea but adapts composition, copy length and aspect ratio to the placement.
Can you create test variants?
Yes. Headlines, CTA, imagery or sequences can be varied deliberately when this is part of the campaign plan.
Social Ads for your next campaign?
Send us your brief, required formats, target platform and available assets. We will turn them into a clear production scope.