Banner Design
Concept, storyboard, copy, design and visual adaptation for digital ad creatives.
Strong banner design starts with hierarchy, not decoration: what should be seen first, which message must stick and what action should follow? We develop this logic from the master creative down to the smallest formats.
What production can include.
The exact scope depends on the brief and delivery environment. We usually structure production into clear, reviewable work packages.
- Creative concept
- Storyboard
- Copy and CTA
- Design system for format variants
Typical applications.
New campaigns without an existing master creative
Redesign of existing ad creatives
Product and promotional communication
Design systems for recurring campaigns
What should be clarified early.
- Reduce copy for the smallest formats
- Ensure contrast and legibility
- Use brand assets consistently
- Consider motion while designing
From master creative to complete format set.
Design, motion and technology are planned together. This lets us account for extreme aspect ratios and variants early rather than merely shrinking or stretching files at the end.
Typical workflow
- Briefing and technical requirements
- Creative concept or master review
- Design and production
- Format adaptation and variants
- QA and final delivery
Questions about Banner Design.
Can banner design follow an existing corporate design?
Yes. Colours, typography, imagery and brand rules can be carried over and adapted to the requirements of digital ad placements.
Do you also create copy and CTAs?
Yes. Short ad copy and CTA variants can be part of the creative concept.
How many concepts are useful?
That depends on the brief. In many cases, one strong creative direction with targeted variants is more efficient than many unrelated concepts.
Banner Design for your next campaign?
Send us your brief, required formats, target platform and available assets. We will turn them into a clear production scope.