Rich Media
Interactive ad creatives with additional states, custom motion and publisher-specific mechanics.
Rich media can add interaction, expandable states or more complex animation. We use these mechanics only when they support the message and are technically suitable for the target environment.
What production can include.
The exact scope depends on the brief and delivery environment. We usually structure production into clear, reviewable work packages.
- Interaction concept
- Expandable and multi-state logic
- Custom animation
- Technical QA
Typical applications.
Products that need explanation
Interactive product presentation
Campaigns with multiple content states
Publisher-specific special formats
What should be clarified early.
- Test interaction on touch and desktop
- Define a fallback state
- Control loading weight and performance
- Get publisher approval early
From master creative to complete format set.
Design, motion and technology are planned together. This lets us account for extreme aspect ratios and variants early rather than merely shrinking or stretching files at the end.
Typical workflow
- Briefing and technical requirements
- Creative concept or master review
- Design and production
- Format adaptation and variants
- QA and final delivery
Questions about Rich Media.
How is rich media different from a standard HTML5 banner?
Rich media usually includes more advanced interactions or special mechanics. Its technical scope is therefore more dependent on the platform and publisher.
Does rich media work everywhere?
No. Permitted functions vary by delivery environment, so technical feasibility should be checked before the final concept is developed.
Does every campaign need rich media?
No. A simple, well-designed ad is often stronger than unnecessary interaction. Rich media should solve a real communication need.
Rich Media for your next campaign?
Send us your brief, required formats, target platform and available assets. We will turn them into a clear production scope.