Animated Banners
Animated ad creatives in HTML5 or GIF – clearly staged, lightweight and format-aware.
Animation can guide attention and build messages in sequence. The key is timing that works without sound and keeps the main message more important than the effect.
What production can include.
The exact scope depends on the brief and delivery environment. We usually structure production into clear, reviewable work packages.
- Motion design
- HTML5 and GIF
- Looping and timing
- File-size optimisation
Typical applications.
Explain products step by step
Show multiple messages in sequence
Bring more motion to key visuals
Extend static campaigns with motion
What should be clarified early.
- Show the core message early
- Do not animate attention away from the CTA
- Control loop behaviour
- Choose GIF or HTML5 based on the delivery environment
From master creative to complete format set.
Design, motion and technology are planned together. This lets us account for extreme aspect ratios and variants early rather than merely shrinking or stretching files at the end.
Typical workflow
- Briefing and technical requirements
- Creative concept or master review
- Design and production
- Format adaptation and variants
- QA and final delivery
Questions about Animated Banners.
HTML5 or GIF – which is better?
HTML5 offers more control, interaction and usually more flexible animation. GIF can work well for simple motion in environments that explicitly support it. The target platform and specification decide.
Can existing static banners be animated?
Yes, provided the assets and layout allow enough flexibility. We usually define a short motion concept before production.
How long should a banner animation be?
There is no universal duration. Platforms and publishers may define limits for duration and loop count, so these are checked before production.
Animated Banners for your next campaign?
Send us your brief, required formats, target platform and available assets. We will turn them into a clear production scope.