Display Ads
Complete creative sets for digital display campaigns – from master creative to final format package.
Display ads need to feel like one campaign across very different ad spaces. We develop a robust master creative and derive the required fixed or responsive assets from it.
What production can include.
The exact scope depends on the brief and delivery environment. We usually structure production into clear, reviewable work packages.
- Master creative
- Standard formats
- Variants and testing
- Publisher-ready delivery
Typical applications.
Awareness and product campaigns
Promotional and offer-led communication
Always-on creative sets
A/B variants for message or CTA
What should be clarified early.
- Check the format list against the media plan
- Plan responsive and fixed formats separately
- Test legibility in small formats
- Standardise naming and delivery structure
From master creative to complete format set.
Design, motion and technology are planned together. This lets us account for extreme aspect ratios and variants early rather than merely shrinking or stretching files at the end.
Typical workflow
- Briefing and technical requirements
- Creative concept or master review
- Design and production
- Format adaptation and variants
- QA and final delivery
Questions about Display Ads.
What is included in a display ad set?
A set can include fixed banner sizes, responsive image assets, HTML5 versions and creative variants. The exact scope follows the media plan and delivery platform.
Can you adapt an existing design only?
Yes. An existing key visual or master creative can be translated into the required sizes and aspect ratios.
Do you also handle media buying?
Banneragentur.de focuses on creative concept development and ad production. Media buying is not a core service of this website.
Display Ads for your next campaign?
Send us your brief, required formats, target platform and available assets. We will turn them into a clear production scope.