DOOH Creatives
Digital advertising for public screens – from static to motion creatives.
DOOH creatives are viewed differently from website or social ads. Viewing time, distance, screen format and environment all affect the design, so we simplify the message and adapt the creative to the actual screen.
What production can include.
The exact scope depends on the brief and delivery environment. We usually structure production into clear, reviewable work packages.
- Screen formats
- Static and motion creatives
- Safe zones
- Delivery specifications
Typical applications.
Digital city-light and large-format screens
Screens in transport, retail or events
Campaign extensions from display or social
Multi-format DOOH networks
What should be clarified early.
- Use the exact resolution and aspect ratio
- Optimise for legibility at distance
- Match motion duration to the slot length
- Deliver the required codec and file format
From master creative to complete format set.
Design, motion and technology are planned together. This lets us account for extreme aspect ratios and variants early rather than merely shrinking or stretching files at the end.
Typical workflow
- Briefing and technical requirements
- Creative concept or master review
- Design and production
- Format adaptation and variants
- QA and final delivery
Questions about DOOH Creatives.
Can a social or display creative be reused for DOOH?
The campaign idea can be reused, but the design should be adapted for viewing distance, screen format and short exposure time.
Do you produce static and motion DOOH creatives?
Yes. The suitable option depends on the screen, media owner and campaign.
What information do you need?
At minimum, screen dimensions or resolution, aspect ratio, slot duration for motion and the media owner’s export specifications.
DOOH Creatives for your next campaign?
Send us your brief, required formats, target platform and available assets. We will turn them into a clear production scope.