Practical decision support for digital ad production.
Not a news feed, but direct answers to questions that matter before and during banner production: format choice, briefing, technical implementation and production effort.
HTML5 vs GIF Banners: Which Format Fits When?
A practical comparison of HTML5 and GIF banners across animation, interaction, file size, technical requirements and typical use cases.
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Banner Briefing Checklist: What Speeds Up Production
The information, assets, formats and technical specifications that make a banner briefing production-ready.
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Banner Format Planning: From Master Creative to Format Set
How to derive the right display formats from a media plan, target platforms and the creative idea.
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How Much Does an HTML5 Banner Cost? Key Cost Drivers
The factors that shape HTML5 production effort, from concept and animation to format count, variants and technical QA.
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