A clear workflow for fast, reliable production.
The earlier formats, platforms and technical constraints are known, the better the creative idea can work across every placement.
Briefing
Objectives, audience, message, CTA, format list, platforms and technical requirements.
Concept
Creative idea, storyboard, copy and visual direction.
Design & Animation
Master creative, motion and technical implementation.
Format Adaptation
Translation into sizes, aspect ratios and channels.
QA
Function, timing, file size, click logic and visual checks.
Delivery
Clear file structure, final assets and agreed handover.
Defined approval points prevent late-stage loops.
For larger sets, we separate creative approval, master approval and format production. This keeps technical corrections separate from content changes and avoids reinventing every placement.
Helpful before production starts
- Final or prioritised copy
- Logo, imagery and brand rules
- Format list or media plan
- Technical specifications
- Deadline and approval process
What you receive at the end.
Depending on the project, the package can include HTML5 ZIPs, static backup creatives, GIF, JPG, PNG or video assets and a structured format overview. The agreed delivery environment determines the final package.
Typical handover
- Final creatives in the agreed formats
- Backup or fallback creatives where required
- Clear naming and format mapping
- Agreed clickTag or exit configuration
- QA against the supplied technical specifications
Preparing a production brief?
Our briefing checklist shows which details help prevent avoidable questions.